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LG reveals the name for the upcoming phone: LG Velvet. LG’s upcoming smartphone will be called LG Velvet, which breaks with its tradition of alphanumeric names for its devices, “in favor of well-known and expressive names that will help consumers capture the essence of the device most suitable for his or her personality “, the company announced. LG teased the new device and design language a few days ago.
The design of the LG Velvet will be different from LG’s other smartphones, including a ‘raindrop’ camera design with smaller lenses and an LED flash under the larger main camera, a departure from the current trend among smartphones with large camera bumps. LG also praises a ‘3D arc design’ with curved glass on the front and back of the device, as well as the ‘tactile elegance’ of the new phone.
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The company says the name “velvet” is meant to “conjure up images of shiny softness and premium softness,” which he says are hallmarks of the new device.
“Our new corporate identity reflects current trends in addressing the individual’s unique personal tastes and emotions with a greater emphasis on design,” said Chang Ma, LG’s senior vice president of product strategy in a statement. “It’s a more intuitive approach that we are confident will resonate with today’s consumers and help us build a clearer brand identity.”
LG did not provide other details about the Velvet, such as a release date or price, but the Korean news portal Naver reported earlier this month that the company’s new phone would launch May 15th. The new design is meant to recreate the success of its Chocolate pre-smartphone series, according to Naver. The LG Velvet will reportedly use Qualcomm’s mid-range Snapdragon 765 with integrated 5G and have an affordable price point.
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