A simple guide to building an NFT community in Nigeria. Building a community behind your collection is one of the essential components of thriving as a digital creator in the NFT space. Whether you’re a budding creator or artist inspired to create your own NFT project, there is no better time than now to start your journey.
In the years since non-fungible tokens (NFTs) took off and exploded in popularity, they’ve grown from a niche technology to a billion-dollar industry. From high-profile celebrities launching their own NFT collection to established luxury brands bursting onto the Web3 scene by embracing virtual assets with open arms, the NFTs are here to stay.
Non-Fungible Tokens, mostly known as NFTs, are a fast-growing innovation in the online space. As a new form of investment and social media communities, NFTs and their related potential are still being explored. Learning how to build an NFT community is a great marketing strategy to stay on trend, push your brand to its fullest potential, and reach a larger, like-minded audience.
What is an NFT Community?
An NFT community can be described as an online group where people come together to discuss NFT-related news and developments with the possibility of trading and exchanging NFT.
People become part of NFT communities by buying, minting, or acquiring from group collections that are generally created by brands. Some of the best NFT communities can be found on Reddit, Telegram, Twitter, and Discord, among others.
What are the benefits of Creating an NFT Community?
NFT communities give members a way to support other members and brands by sharing creations with their own network. People are now provided with a platform to promote their work in a way that would not have been possible otherwise. There are many benefits of creating an NFT community, such as:
- Showcasing your work
- Exchanging ideas
- Pitching to investors and buyers
- Collaborating on projects
- Finding like-minded people
Collectors and artists can make a living and exchange digital versions of assets safely and cost-effectively by buying and trading for profits. Creating a strong NFT community will drive sales on your NFT projects, boost awareness, and improve your overall brand image
How to Build an NFT Community in Nigeria
With the rise of NFTs, many people are looking to build an NFT community. If you’re looking to get in on the NFT craze and create an NFT community, here’s how to do it.
1. Choose an NFT Platform
The first step in building an NFT community is choosing the right platform. Ethereum is the most popular platform for NFTs, but there are other options, such as Flow, Matic, Polygon, and Binance Smart Chain. Each platform has its own advantages and disadvantages, so it’s important to research and choose the one that best fits your needs.
2. Create an NFT Collection
Once you’ve chosen a platform, it’s time to create an NFT Collection. This can be done through various platforms, including OpenSea, Mintable, and Rarible. These platforms provide the infrastructure to create, manage, and trade NFTs. There are also ways to create an NFT collection without gas fees.
3. Establish a Strong Online Presence
Your NFT community should have a strong online presence, including a website and social media accounts. This will allow you to easily communicate with your audience, provide updates and engage with them.
Having a dedicated Discord server for your NFT community is a great way to bring members together and encourage interaction. You can use channels to organize discussions, share updates, and provide support. By making your community a collaborative space, you’ll be able to build a strong sense of belonging and foster a positive and supportive environment.
4. Promote Your Community
Now that you’ve created your NFT collection, it’s time to start promoting your community. You can do this using social media, online forums, and even traditional marketing techniques. The key is to get the word out about your NFT project and build a community of users interested in buying and selling digital assets, even before you release your collection. You could also reach out to media outlets or write blog posts to help promote your collection and community.
5. Engage With Your Community
Once you’ve built a community of users, engaging with them is important. Regular events and promotions keep the community interested and foster excitement. Hosting activities such as AMAs, quiz nights, or physical events (if possible), responding to comments and offering useful resources build trust and loyalty within the community and ensure the success of your project. This strategy was demonstrated by the success of Axie Infinity, who grew their project into a global community by hosting tournaments and offering real-world prizes.
6. Utilize Giveaways
Giveaways are a great way to engage your existing community and attract new members. A giveaway can be as simple as a random drawing from a pool of participants who have completed a specific action, such as following your social media account, sharing a post, or buying an NFT. To maximize the impact of your giveaway, you may consider making the giveaway prize desirable, such as a rare NFT.
7. Offer Airdrops
An airdrop is a method of distributing NFTs to a large number of users for free or at a low cost. Airdrops can be used to reward existing community members, incentivize new users to join, or create a buzz around your NFTs. Make sure the process for claiming the airdrop is straightforward and accessible to all participants.
8. Offer Exclusive Rewards and Benefits
Distinguish your project by offering exclusive benefits to community members, such as early access to new NFT releases, discounts, or unique merchandise.
An example is the Bored Ape Yacht Club, which gifted its NFT owners a branded cryptocurrency called ApeCoin and allowed them to attend real-life events. These events, including a celebrity-filled yacht party off the coast of Manhattan and a warehouse party in Brooklyn featuring Questlove, the Strokes, Aziz Ansari, and Chris Rock, added value to the ownership of Bored Ape Yacht Club NFTs and strengthened the community around the project.
9. Collaborate With Other NFT Projects
Building relationships with other NFT projects can help you expand your reach and tap into new audiences. For example, collaborating on events or promotions, or even just cross-promoting each other’s projects, can help grow your community and give you exposure to new potential customers.
The NFT community in Nigeria is an incredibly diverse and vibrant ecosystem with a wide range of opportunities for newcomers. By actively engaging with your audience, providing value through content, and leveraging the power of social media, you can create an engaged and thriving NFT community that will help to further your project’s growth and success. With the right strategy and execution, you can create a vibrant and profitable NFT community that will be beneficial to both yourself and your followers.